Using Great Storytelling To Grow Your Business | Fast Company

This article had two good ideas for writing something that people will read. Here's part of one of them:

Use lots of LOTS. ... The key to engage them is to use lots of “language of the senses,” or LOTS. When telling a story, share with us what you see, smell, feel, taste, and hear. When you trigger a sense in someone, you bring them into the story with you.