Tuesday, March 27, 2012

How to understand fine print in business, consumer documents | Rick Romero, abc7.com

Romero reports:
These days, it seems everything comes with warranties, disclaimers and special clauses with more pages than ever of fine print for consumers to decipher. But the Center for Plain Language, a consumer advocacy group, is asking the government to get businesses and other institutions to put documents in a language that doesn't require consumers to have the eyes of an eagle.
For more online resources about concise writing and plain language, check out these free websites of mine:



 

Monday, March 26, 2012

The Republican Budget, Explained | Dave Johnson, OurFuture.org

Johnson writes, clearly: "Obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation. Tax cuts for the 1%, cuts in the things We, the People do for each other. Obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation, obfuscation."

How to Write in Plain Language - YouTube

You'll find useful videos here on how to write in clear, concise language. It's called Demand to Understand and produced by the Center for Plain Language.

Aim for plain language

This blog attempted to rewrite this corporatespeak with clear, concise language:
The infrastructure issue impacting the service has been well identified and we are now closing in on a final resolution.
For more online resources about concise writing and plain language, check out these free websites of mine:



 

Using Great Storytelling To Grow Your Business | Fast Company

This article had two good ideas for writing something that people will read. Here's part of one of them:
Use lots of LOTS. ... The key to engage them is to use lots of “language of the senses,” or LOTS. When telling a story, share with us what you see, smell, feel, taste, and hear. When you trigger a sense in someone, you bring them into the story with you.
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