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Wednesday, April 4, 2012

No, business writing doesn't need to stink - Megan Hustad, Fortune Management

Hustad writes:
If you extract the jargon and corporate-speak abstractions, what's left may not be all that impressive. If the basic idea is fatuous, its stupidity has nowhere to hide once phrased in plain language. But if the point sounds unremarkable once put in plain English, maybe that's a signal to keep working and reworking. Not just the text, but also the idea -- because there's no separating the two.
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