And that's my bias for the inverted pyramid writing style.
The Inverted Pyramid style, also known as ‘front-loading,‘ involved including all of the most important details which you hope to introduce over the course of the article in the first paragraph.
[S]o readers quickly decide whether or not to read the article and if they do decide to pass on it, they get all the key details.Zomick goes on to describe the technique in more detail and provides a video and links for more information. And he concludes:
Write Your Conclusion First
It’s that simple! The inverted pyramid style of writing contains all the key details of the article up front. It engages your impatient web readers quickly and reels them into the rest of your article or website for that matter. It also places all the relevant keywords in the top portion of the article so your webpage ranks better in search. Morale of the story: Don’t write for web readers without using the inverted pyramid writing style.__________
Zomick's article is featured today, May 21, in my daily online paper, Garbl's Style: Write Choices, available at the Editorial Style tab above and by free email subscription.