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Friday, February 10, 2012

Insurance policy writers - watch your language from here on out

The latest move by the Department of Health and Human Services is a requirement that health insurance companies use plain language in describing in describing health plans and their benefits.

The author writes:
The new rules strike at the marketing materials insurers use to advertise their plans and require companies to explain their benefits in 'concise and comprehensible' terms. The guidelines also demand sufficient clarity to allow people to easily compare one plan with another.
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