Garblog's Pages

Thursday, December 20, 2012

Plain language is good business | Candi Harrison, Standard of Excellence, Writemark

Harrison concludes her blog post:
Businesses, non-profits, and governments all over the world are getting on the plain language band wagon. Why? Because it just makes sense. When your customers can find and use what they want, easily and effectively, they’re happy. Happy customers come back. They tell their friends. ...
She gained her insights while writing for U.S. government websites. She learned that "getting your words right" is essential:
if you don’t communicate effectively, you can’t serve effectively. If customers come to your website and cannot understand what you offer and how to get it, they leave and never come back. They tell their friends what a rotten website you have and, by extension, how bad you must be.
Harrison's blog ends with links to websites that can aid you in using plain language. My website also can help improve your writing skills!

Garbl's Plain English Writing Guide:
  • Focusing on your reader and purpose
  • Organizing your ideas
  • Writing clear, effective paragraphs
  • Writing clear, simple sentences
  • Using suitable words
  • Creating an enticing design
  • Testing for clarity
  • Other plain-language resources.
Harrison's article is featured today, Dec. 20, in my daily online paper, Garbl's Plain English Paragraphs, available at the Plain Language tab above and by free email subscription.

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