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Wednesday, March 6, 2013

Creativity Pays in Work and Life | TIME.com

I haven't read the new book by Bruce Nussbaum, Creative Intelligence, but here are excerpts from Anita Hamilton's interview with him that stir my interest. Note his advice about making connections:
How can we be more creative?
Creativity is all about making connections and seeing patterns. It’s not a light bulb that goes off in your head. Before that light bulb goes off, lots of things are happening. Lots of ideas. We need time to step back and make connections between those things. ...
People often associate creativity with solo artists, but you argue that collaboration fosters creativity more often than working alone. How so?
Creativity is social. When you read books about creativity today, the narrative of creativity is that it is a brain function or it’s a genius thing. It is rare and comes out of the individual. But when you look at almost all the innovations that are meaningful in our lives today, like Facebook and Google, they’re all done by two or three people. All the innovators have a buddy. ...
What’s the best way to get out of a creative rut?
Find a creative friend to play with either at work or outside work. Read my book. Travel. See something that’s dramatically different and think about it. Disconnect every day for 20 minutes and think about what you’re doing and how you can do it better. Think about your creativity and then go back in.
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The Time article is featured today, March 6, in my daily online paper, Garbl's Creativity Connections, available at the Creativity tab above and by free email subscription.
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