5 Goals for a Nonprofit Content Marketing Strategy | Kivi Leroux Miller, Nonprofit Marketing Guide

Nonprofit marketing expert Miller launches her article with this definition:

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission.

(She doesn't like the term content marketing and asks for suggestions to replace it.)

Miller described five ways communications and marketing staff can use the content they create to position their nonprofit to meet their goals. Here are the headings for each of the goals (emphasis added):

• Content Marketing Can Position Your Nonprofit as a Helpful Friend
• Content Marketing Can Position Your Nonprofit as a Trusted Authority
• Content Marketing Can Position Your Nonprofit as an Influential Thinker
• Content Marketing Can Position Your Nonprofit as a Reliable Performer
• Content Marketing Can Position Your Nonprofit as an Innovative Changemaker.

----------------

This article is featured in today's (June 14) edition of Garbl's Good Cause Communications, available at the Nonprofit Communications tab above.