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Thursday, November 29, 2012

Practical Online Writing Tips for Personal Branding Success | Roger Parker, Personal Branding Blog

This article is a review of the second edition of a book by Ginny Redish, Letting Go of the Words: Writing Web Content that Works.

Parker writes:
Letting Go of the Words offers a clear, concise presentation of proven principles for writing and web usability, ideas backed-up by reams of research data and endorsed by today’s leading web usability experts.
Parker recommends the book to recent graduates, career-builders, and job-hunters. He says its online writing tips will help build "successful personal brands." I have a hunch its advice will also benefit people in other stages of their career, including experienced writers, editors, and website managers. 

I haven't read either the first or second edition of Redish's book. But I have a lot of respect for her. She's been a leader in the plain-language movement advocating for the use of clear, concise writing (and design) to meet the needs of readers. Much of her work has focused on government communicators, but the principles of plain language--and her efforts--benefit people in all fields. 

For other information on plain language, visit Garbl's Plain English Writing Guide. It provides advice in these seven steps:
  • Focusing on your reader and purpose
  • Organizing your ideas
  • Writing clear, effective paragraphs
  • Writing clear, simple sentences
  • Using suitable words
  • Creating an enticing design
  • Testing for clarity.
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Parker's article is featured today, Nov. 29, in my online daily paper, Garbl's Plain English Paragraphs--available at the Plain Language tab above and by free email subscription.

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