[W]hen you are trying to persuade someone through your writing, you need to do more than get to the point – you also need to persuade them into doing something.After all, if your readers doesn't respond in your preferred way (or at all) -- either through action or thought -- what was the point of using your time and energy to interact with them?
The blogger's three elements of persuasion, summarized:
Using comparisons
[W]hen you create a convincing scenario and relate it to something that your reader can connect with or accepts as right/true, it will become a lot more easier for you to get them to understand your point of view and accept it. ...Overcoming objections
Of course to properly overcome their objections you’re going to have to get to know your audience, and their objections, really well. ...Writing with "an understanding pen"
[I]t shows your audience that they aren’t merely heard but that you understand what they’re trying to say. ... Once your readers see you as understanding, they will be able to trust you with much more ease. ...For more related advice, check out Garbl's Action Writing Links. It's an annotated directory of websites that can help you get people to read your writing, keep readers interested and persuade them to respond while they're reading or afterward.
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