Monday, February 25, 2013

Format Your Content for Easy Sharing—Just 4 Doable Steps | Nancy Schwartz, Getting Attention

Many of my posts in this blog are built on comments and information in other websites, online articles, and blogs. I've developed a method for myself for excerpting sections of those sources when I want to refer to them in my blog (besides linking to them).

But Schwartz provides useful advice in her blog for making that step as easy as possible--whether you're working for nonprofit, public or private organizations.

She writes:

[C]opying and pasting leads the way as THE most common way your people share information too. So make it easy for your people to remember and share your messages.
I need to make sure *I* also format my blog posts to help other people easily cut and paste from them.

Of course, for anyone who's copying and pasting text from one site to another--or to a printed document--proper attribution and use of quotation marks or other formatting technique is essential. Plagiarizing is easy on the Web, but it's still a bad idea, to say the least.

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The Schwartz article is featured today, Feb. 25, in my daily online paper, Garbl's Good Cause Communications, available at the Nonprofit Communications tab above and by free email subscription.

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