- Understand how people read on the web
- Help readers skim and scan
- Put the essential message first
- Chunk your information
- Use headings and subheadings.
Write in plain language
It’s always a good idea to write in plain, understandable language, but never more than on the web. Plain language is friendly and easy-going, avoids jargon (or explains it), and is characterized by shorter sentences written in an active, engaging voice. It’s especially helpful to readers with limited reading skills or English skills.
- Focusing on your reader and purpose
- Organizing your ideas
- Writing clear, effective paragraphs
- Writing clear, simple sentences
- Using suitable words
- Creating an enticing design
- Testing for clarity.