I just don't feel that need ... because I don't want just anyone--or everyone--to read what I write here. I want people to read my blog items, share them AND comment on them because they meet a particular need or interest of theirs. And the need or interest I usually focus on is communication and doing that communicating creatively and clearly--usually in writing. I want to help my blog readers do that.
And readers with those needs and interests ... sure, may my posts go viral!
Anyway, based on what blogger Zeevi advises in this article, I think he would agree with that narrower objective.
Here are some excerpts and comments on his advice:
1. Understand Market Trends in Social Media
You should always check out what topics are hot on social media. You might be writing an article about a product, service, fiction or nonfiction. Regardless of what it is, it will need to be relevant today, or on the verge of being important tomorrow. ...
2. Write Longer In-depth Content
In a study of the New York Times' most emailed list, data showed that longer content is more likely to get shared. This doesn't mean you need to stuff your content with filler, but obviously the more context provided by you, the more valuable the piece becomes to others.
6. Allow Your Content to be Easily Skimmed ...
Use a thumb image at the top of your articles to make the opening passage easier to digest and encouraging your readers to continue reading further.
8. Under Promise and Over Deliver on What You're Writing About ...
Let your audience know what you're going to write about and then give them 10 times the information they planned on receiving. Make your first point as strong as your last. Under promise and over deliver and your articles will go viral on social media. People crave interesting and useful content.
9. Share That @#amp;
10. Ask For Feedback
Lastly, you'll want to test your article to make sure it is worthy content. You can do this by sending your article to several individuals that you trust for a little constructive criticism. ... One of the greatest ways to build traction and engagement with your content is to get your audience involved. ...
Also, my website about clear, concise writing, Garbl's Plain English Writing Guide, provides advice and information that can help you follow some of Zeevi's suggestions. It describes a seven-step process:
- Focusing on your reader and purpose
- Organizing your ideas
- Writing clear, effective paragraphs
- Writing clear, simple sentences
- Using suitable words
- Creating an enticing design
- Testing for clarity.