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Saturday, June 30, 2012

Effective Business Writing: The Importance of Plain Language | Nicole Breit , Small Business BC


When running a business, it is important to be aware of how you communicate with your customers, your staff, your investors, and your suppliers. Your written materials, from your business plan to your marketing, are often the first encounter a person has with your company. It is therefore important to make sure that your writing is clear ....
As is the nature of small business, one of the essentials skills you must learn is the speed factor. You need to get your message across quickly and in a way that is easy to understand. ...
Blogger Nicole Breit begins her article with that good advice and then continues by describing some how-to-do-it principles of plain language.

She writes:
Plain language means keeping your writing clear and succinct. It means removing the content that detracts the reader from your message.
And she suggests ways to simplify your writing. Summarized, they are:
  • Remember your audience. ...
  • Drop the jargon. ...
  • Replace inflated language with simple words. ...
  • [Use an easy-to-follow] organization. ...
  • Use active voice. ...
  • Use clean design. ...
  • Minimize long blocks of text. ...
  • Use tables, charts, and examples. ...
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This article is featured in my daily online paper, Garbl's Plain English Paragraphs -- available at the Plain Language tab above and by free email subscription.

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