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Thursday, June 28, 2012

The secret to creativity: Background noise? - The Week

Darn! I was hoping this article would suggest music as acceptable background noise for fostering creativity. I'll keep looking for that research!

Anyway, a new paper published in the Journal of Consumer Research says the perfect working environment should buzz with a little ambient noise.

The article goes on to describe how much background hum is optimal and answers this question:
Why does background noise foster creativity?
The authors of the study say that moderate background noise creates just enough of a distraction to force people to think more imaginatively, without breaking their focus so completely that they can't think at all. "Instead of burying oneself in a quiet room trying to figure out a solution,"the authors write, "walking out of one's comfort zone and getting into a relatively noisy environment may trigger the brain to think abstractly, and thus generate creative ideas."
This article is featured in today's (June 28) Creativity Connections paper, available at the Creativity tab above -- and by free email subscription.

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