I wanted to find out if it could be interesting and even useful to me. And I wanted to find out how it might be useful to nonprofit organizations--aiding their communication with members, donors, clients, employees, volunteers and others.
I'm still testing Pinterest, sporadically. That is, I've created some boards there and pinned stuff to them of interest to me. But I haven't spent much time studying the boards of other Pinterest users and doing all the linking that's apparently a big deal for users.
So I was pleased to see Wasseluk's short article. She asks several key questions (and provides some commentary) for answering the larger question of the headline: "Should Your Nonprofit Have a Pinterest Presence?"
Here are the questions:
- Is your audience on Pinterest?
- Is your site or your content ‘pin-able’?
- Will you change your current communications plan to accommodate the Pinterest platform?