How to Write for the Web | Nick Thacker, Media Outreach

This article, written for pastors, provides useful advice for people in other professions. It's main message is that you'll probably have to write differently for the Web than you speak in conversations and presentations with frequent or regular customers and clients.

Thacker writes [more details at the link]:

Here are some ways you can write in a compelling, impacting, and insightful way, without “dumbing it down”:

• Use smaller words. ...

• Use lists. ...

• Use subheads. ...

• Use bold and italic words. ...