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Tuesday, April 10, 2012

"Imagine" by Jonah Lehrer looks to crack the code of creativity | cleveland.com

Mary Doria Russell reviews Jonah Lehrer's new book, noting that it "is about how creativity works -- not how it happens, but how it works." 

She concludes:
Telling good stories, moving gracefully from neurophysiology to sports, from the humanities to science, from business to poetry, he lets us eavesdrop on the creative processes of the obscure and the famous. He lets us look over the shoulders of Yo Yo Ma, Bob Dylan and Ruth Handler (who came up with Barbie) to see how others transform practice, frustration, insight and persistence into artistry and industry.
"Imagine" is a wonderfully entertaining and useful book, exhilarating and instructive in equal parts.
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