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Monday, April 9, 2012

The Psychology behind Persuasive Writing | Jani Seneviratne,

Seneviratne writes that for copywriters ...
Maslow’s hierarchy of needs is the foundation for writing content that persuades and motivates readers to purchase various goods and services to fulfill different needs. Listed below are successful brands that fall under each of the needs displayed in Maslow’s pyramid.
The author lists the five needs -- physiological, safety, love and belonging, esteem, and self actualization -- and gives product and corporate examples of how they're being treated in promotional material.
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