Robson writes:
Fortunately, Word has built-in formatting tools that can make your copy look how you’d like and yet communicate everything necessary to the web designer — without introducing errors into your copy. When used correctly, much of Word’s formatting will transfer almost seamlessly into HTML when placed into the visual editor of most content managers like WordPress.
Unfortunately, many web writers may not know how to take advantage of these tools, or may be misusing them. And, that means many web writers are missing an opportunity to increase their value to their clients.
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