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Monday, April 30, 2012

Editorial skills kit – part 3: Writing for the web | queenie and the dew

Blogger Sally jumps right in with a short discussion about one of the most important concerns in writing for the Web (and all other publications, for that matter), with these two headings:

The traits of an online reader
First and foremost it's important to remember that reading a webpage is not like reading a book. ...
Audiences first
Try putting yourself in their shoes and think about how you would read your blog. Would you read a blog with tiny pictures and big blocks of text? Probably not.
And on she goes, covering these topics:

General tips on writing for the web
Everyone is different, but I try not to cover too many topics in one blog post. ...
The opener
You only have a few seconds to grab a reader’s attention before they decide to move on, so make the most of your opening paragraph. ...
Short sentences
It’s much better to use short sentences and small paragraphs. People can soak up more information online if things are in bite-sized pieces. ...
Subheadings should help readers find the information they need. Use plenty of them and make sure they are relevant to the text immediately below them. ...
Bullet points


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