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Wednesday, May 2, 2012

Why simplicity matters | Irene Etzkorn, Siegel+Gale

"Simplicity is the essence of the golden rule," writes blogger Etzkorn. "It’s an indication of consideration":
I've taken the time to move the complexity of something out of the way so that the recipient of a conversation, a deed, a gesture, a letter, understands what I mean.
Etzkorn asks and answers several questions she gets frequently about simplicity. Here are the questions:
  • How does simplicity benefit business?
  • Why is simplicity a necessity?
  • What is the biggest misconception that people have about simplicity?
  • Why is simplicity so elusive?
  • What are the advantages for those companies that adopt simplicity?
  • Can we achieve simplicity in a world that is so complex?
She writes:
Most of our work involves customizing content, carefully timing information delivery, structuring content so that it is intuitive and writing in plain language.
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