Writing for the Web: You Learned All You Need to Know From Cocktail Parties

I like the attitude at this site--and its concise advice on writing for the Web. 

Following the tone of the headline, here are the main tips here. The blog provides more details:

• When writing for the web, remember: It's all about them.
• Make your website content the life of the party.
• They want to like you, they really do. So be likable!

Josh the blogger also asks, "How effective is your website?" You can answer by downloading a Beginner's Website Health Checkup.