The number one content marketing problem plaguing many of my clients (and I’m sure other SEO professionals can commiserate) is that they say they don’t know what to write. They are constantly struggling to come up with topics for their blog which means content isn’t getting produced on a regular basis. As a result, the blog isn’t nearly as powerful and useful for SEO as it could be. If any of your clients are suffering from content marketing writer’s block, here are four ideas to give them at your next meeting to help them break free:His four ideas fall under this headings:
- Use Other Industry Blogs as Inspiration.
- Have Customer Service and Sales Representatives Keep Track of Questions.
- Break up white papers or webinars into short posts.
- Interview Employees and Customers