Imagine: How Creativity Works | Amy Desselle, The student voice of SCAD

Dessell writes:

Jonah Lehrer’s “Imagine: How Creativity Works” is a stunning piece of journalism that takes the abstract concept of creativity head on. Delving into the complex world of neuroscience and sociology, Lehrer endeavors to explain the mystery behind the spark.

And later:

He presents a fascinating and diverse range of examples of creativity throughout history; from Bob Dylan’s songwriting crisis and the evolution of a German sex doll (viewed by an unaware tourist) into the Barbie doll and how centrally located bathrooms lead to the creative success of Pixar and more. Divided into two main parts, “Alone” and “Together”, the book presents strategies for creativity in individual settings and for group dynamics.

I highlighted that statement because it tells me the book includes usable ideas. It's not just an academic discussion.

Dessell has some criticisms, including a lack of sources for Lehrer's data. That's disheartening.

Still, I'm going to stop reading reviews of this book and buy it!

If you're interested in other insights about creativity, check out Garbl's Creativity Resources Online.