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Tuesday, April 17, 2012

Creating the right rhythm of communications across the customer journey | Angela Medina, Siegel+Gale

Medina writes:
Simplicity in the healthcare industry is on life support. This is one of the findings from Siegel+Gale’s recently released 2011 Global Brand Simplicity Index, which articulates the across-the-board demand for simplicity in various industries.
The result, Medina writes, is that "consumers and providers spend countless hours weaving through an endless maze of rules, regulations and policies."

In other words, “Health insurance is hard to understand.”

The article continues with four brief conceptual ideas about what can healthcare insurers do to simplify the customer experience. "Clear communications" is one of the four ideas.

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