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Monday, April 16, 2012

Unclogging the arteries of innovation | Bizcommunity.com

The author describes "The magic of focus and simplicity: Steve Jobs and the Toyota Way."

About Jobs, the article quotes Jobs biographer Walter Isaacson:
Jobs' Zen-like ability to focus was accompanied by the related instinct to simplify things by zeroing in on their essence and eliminating unnecessary components. 'Simplicity is the ultimate sophistication,' declared Apple's first marketing brochure. Jobs aimed for the simplicity that comes from conquering, rather than merely ignoring, complexity. 'It takes a lot of hard work,' he said, 'to make something simple, to truly understand the underlying challenges and come up with elegant solutions.'
The article also describes Toyota's lean approach, "based on a few key aspects: eliminate waste, empower employees to make decisions, and constantly strive for improvement."

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