Business writing and communication is only persuasive if it has an attentive audience. Keeping your business audience attentive is the subject of this article. We look at the key elements to persuasive, succinct, effective business communication.
No matter what kind of business writing or communication you are producing, two key elements are crucial – clarity and brevity. If you are not clear, your message is lost. If you are not brief, your readers won’t stay with you to the end.The column continues with a variety of examples and useful tips to improve the clarity and brevity of your writing.
For more online resources about concise writing and plain language, check out these free websites of mine:
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