McGrath reports:
"The end goal is going to be they have a bank of stories they had some role in creating," Jenson said. "They will have scripts, videos, PowerPoints and audio tracks that these organizations can plug into their existing strategies, on their website, in their emails."
"It's not only things they could plant on Facebook or repackage in newsletters but things that also enable them to go out and give presentations to service groups and have lots of ways of positioning their stories," she said.
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