Financial copy editing: Choose words and descriptions carefully | Rebecca McClay, Reynolds Center for Business Journalism

McClay writes that Christine Steele, a financial copyeditor for more than 20 years, said editors should ask themselves about the copy, “Does it suggest something you don’t want to convey?”

In proofreading, copy editors should pay special attention to vocabulary that could send the wrong message. For example, investors could associate the words “bet” or “betting” with gambling. Instead, Steele suggests substituting words like “opportunities” or “prospects” or “speculating.”